By Jason Bolton June 23, 2024 05:18
Photo by Jason Koerner/Getty Images
Kendrick Lamar is a rapper, singer, and songwriter; his business acumen is as sharp as his music. He has spread his holdings across multiple business ventures and investments, reflecting a broad-based strategy of how he thinks about creating and managing wealth.
PGLang, LLC
Kendrick Lamar, a legendary artist signed to Dave Free's record label Top Dawg Entertainment, and Dave Free, who is also an accomplished record executive, co-founded the ambitious American entertainment company PGLang, LLC in 2020.
PGLang has a diverse portfolio, encompassing a record label, production houses, ad agencies, and even publishing services, echoing Lamar's dedication to nurturing talent and cultivating meaningful partnerships with globally recognized brands.
Top Dawg Entertainment (TDE)
Lamar proudly become a part-owner of Top Dawg Entertainment (TDE), an enigmatic independent record label based in Carson, California, founded by visionary record producer Anthony "Top Dawg" Tiffith in 2004.
TDE has grown into a powerhouse in music, with Lamar central to the label's lasting impact
Real Estate Investments
KDOT has shown smart money moves by investing in real estate on purpose. This has included a $2.65-million mansion in Calabasas two years ago, the $523,500 purchase of a four-bedroom Eastvale home in 2014 and last year's splashy acquisition of another home worth $9.7 million.
Engine Ears
Lamar has also invested in music tech startup Engine Ears. This Los Angeles-based company secured notable backers this summer, including participation in a $1 million pre-seed funding round led by venture capital firm Slauson & Co.
Financial Impact
Kendrick Lamar had already secured his place as arguably the most significant recording artist of more than a generation, but one of the main reasons his net worth goes up every year is his businesses and investments.
KDOT is not only a musician but also an entrepreneur, and that's why he invested in PGLang, TDE, real estate investments, and Engine Ears.
Looking deeper into the details of his business investments, it is undeniable that Kendrick Lamar, the business man, is as efficient and multitudinous as Kendrick Lamar, the artist, making him a multifaceted and influential entertainment industry figure.
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